Email Marketing Analyst Jobs at Acuity Knowledge Partners in Colombo, Western Province

Published 10 months ago

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Acuity Knowledge Partners company opens jobs for Email Marketing Analyst positions in the Western Province region. The type of work we provide is Full-time.

The criteria for the employees we need are having Analyst, Management, & Marketing skills with Associate experience, as well as employees who are honest, disciplined and responsible.

The Headhunters company itself is engaged in Financial Services, of course if you are interested in applying for this company, you can register immediately.

Job Information

Company:Acuity Knowledge Partners
Position:Email Marketing Analyst
Region:Western Province, Colombo - Western Province
Job Function:Analyst, Management, Marketing
Seniority Level:Associate
Employment Type:Full-time
Industry:Financial Services

Job Description

Education/ Experience and Skill Requirements:

  • Willingness to work in the UK shift
  • Bachelor of Business Management or related field (marketing, computing, business and information technology)
  • Over three years of experience in a similar capacity
  • Strong HTML and CSS skills and a sound understanding of current email marketing concepts, trends, strategies, and best practices
  • Experience in marketing automation using simple and interactive customer journey creation, creating automated campaigns, and setting up automated scheduling
  • High level of experience working with marketing automation software (for example, Salesforce Marketing Cloud, Salesforce Pardot, Oracle Eloqua, and Act-On)
  • Excellent written and verbal communication skills
  • Strong organizational skills and ability to perform multiple tasks simultaneously
  • A solution-oriented individual with a high sense of attention to detail, accuracy, and efficiency
  • Knowledge/interest in capital markets, funds, and asset management will be an advantage

Responsibilities:

  • Create highly engaging and responsive email or landing page layouts, following best design practices such as above-the-fold call-to-action (CTA) placement
  • Help create region or business unit-specific dynamic content blocks for common components such as headers, footers, and sign-offs
  • Assist with HTML, CSS, and/or AMP scripting to provide dynamic content for personalization, static segments, and lists; test and review built emails and execute the distribution workflow
  • Set up and maintain preference center pages to manage subscriptions
  • Ensure that the email functionality works within a variety of browsers and devices
  • Develop and execute detailed test strategies and test plans before launching complex marketing campaigns
  • Follow stringent processes to ensure responsiveness, multi-client rendering, and error-free HTML code in all email assets
  • Schedule timely and accurate mass emails by ensuring that contacts are mapped to respective tool fields and maintaining an up-to-date contact list
  • Execute A/B testing for emails and multivariate testing for landing pages to increase lead generation
  • Adhere to and maintain internal naming conventions of digital assets, maintain a well-organized email marketing workflow, and document newly developed procedures
  • Create and develop benchmarks, reports, visually engaging presentations, and dashboard views; report on variances as needed; identify top-performing segments; and provide analyses of marketing campaign performance
  • Optimize email campaigns by checking content accuracy, ensuring consistency and clarity, troubleshooting issues, and assessing potential risks
  • Analyze relevant metrics and campaign results to identify improvement opportunities and facilitate decision making; communicate insights and suggestions to other teams and management in a timely manner

Benefit

  • gain experience
  • taught first
  • Get bonus if overtime

Job Application Information

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Company Information

Acuity Knowledge Partners

Industry: Financial Services

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Acuity Knowledge Partners is an award-winning global research and analytics services provider that enables businesses to make better decisions, manage their operations more effectively, and gain competitive advantage. With a team of highly experienced professionals, the company has developed innovative models and insights that help its clients stay ahead of the technology curve. With access to cutting-edge technology and an extensive data source, Acuity Knowledge Partners helps organizations identify and capitalize on the rapidly changing market needs and assess emerging opportunities. The company is focused on helping clients develop and implement strategies for sustainable growth, profitability, and competitive advantage. Acuity Knowledge Partners also provides services that help clients to develop and deploy their products and services in the most efficient manner for maximum operational efficiency and profitability.

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